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The Goal

When Rev7 partnered with Chewy, it was an unknown in an expansive 20 billion dollar industry, and in the beginning, it was only being discovered through paid search. The goal was to substantially increase organic search, toal transactions, and revenue within a two-year time frame.

The Outcome

Within the two-year period, Rev7 not only increased Chewy’s organic traffic by 263%, but significant outreach led to 173,000 new links and total transactions grew by 380%. On top of that, Chewy saw a 371% increase in total revenue.

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Chewy

263% increase in organic traffic

Chewy went from no rankings to Page #1 within 2 years. The addition of 100s of keywords with significant volume resulted in a 263% increase in organic traffic.

173,000 new links

Blogger outreach, affiliates, media buys, and strategic partnerships resulted in 173,000 new links.

380% transaction increase

The considerable growth in organic traffic resulted in a 380% increase in transactions and a 29% increase per visit value.

"Brent amassed a team that lead to our organic success over the years. Brilliant!"

Michael “Blake” Day

Founder at Chewy.com

Conclusion

By creating a clear objective and monthly goals, the trajectory was met and exceeded each month. From 3,000 bloggers, to 173,000 links to a new domain, major keyword rankings were secured very quickly.